Media rights: USA is the next destination for ICC

Media rights: The International Cricket Council (ICC) focuses on the American market. A few of its top executives are ready to fly out to the USA to meet with potential broadcasters in the American market. After India and the UK, the US is the world’s third-largest cricket market.

Anurag Dahiya (chief commercial officer) and Sunil Manoharan (vice-president – media rights) will be halting in New York, San Francisco, and Connecticut to discuss with US broadcasters. These include executives from NBC, CBS, ESPN, CBS, and Amazon, as well as Viacom, Viacom, Viacom, Viacom, Willow TV, and Viacom.

The ICC officials may spend much time with executives from NBC, the US’ largest media network. The ICC is aiming to be part of the Los Angeles Olympics 2028. This means it may be pursuing the New York-based National Broadcasting Company, the Olympic broadcaster in America. It is worth wondering how NBC will respond to a cricket property.

However, this doesn’t mean that other major networks won’t be attracted to the show. Dahiya, Manoharan, and other officials from ESPN will be flying to Connecticut for the meeting. ESPN is one of the most critical sports broadcasting companies in the world. In New York, the Willow TV executives will meet with the ICC executive. Willow TV is part of Times Internet, which recently acquired the IPL media rights to the two territories of the Rest of the World, including the US.

They will meet American Cricket Enterprises in San Francisco. This is the commercial arm of USA Cricket that runs the T20 competitions. It also owns the rights to them.

Recently, the ICC launched a tender for India rights (2024-31 cycles). It has now decided to sell the property territory-wise. The ICC is expected to announce the American tender next. It revealed that the Indian rights process would be complete by September, and the American rights sale is likely to occur by October. The ICC hopes to cover all core cricket areas by the year’s end, including South Africa and New Zealand.

The new ICC tender offers bidders the opportunity to purchase rights for 4-8 years, TV and digital rights individually and in a single bid. The ICC also separated the rights of men and women.

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